About Social Vipers
Why we built a revenue calculator for creators, and how we keep it honest.
What Social Vipers is
Social Vipers is a free, independent web tool that estimates how much a piece of content could earn across YouTube, Instagram, TikTok and Facebook. Creators, managers and brands use it to get a quick, directional sense of value before digging into a platform's own analytics or a brand deal.
Why we built it
Understanding what content is worth is harder than it should be. Payout rates differ wildly by platform, format, audience location and topic, and most of that information is scattered across forums, creator forums and outdated blog posts. Social Vipers pulls the key factors — content type, niche, region and currency — into one simple calculator so anyone can get a fast, transparent estimate.
How we keep it honest
- Every number the calculator produces is clearly labelled as an estimate, never a guarantee.
- Our full calculation methodology is published openly — nothing is a black box.
- We are not affiliated with YouTube, Instagram, TikTok, Facebook, Google or Meta. Social Vipers is an independent project.
- The figures you type into the calculator stay in your browser — see our privacy policy.
Who it's for
Content creators sizing up a new format or niche, talent managers benchmarking offers, marketers scoping influencer budgets, and anyone curious what a viral video across different regions and currencies might realistically be worth.
Get in touch
Questions, feedback, or interested in advertising with us? Visit our contact page or email sales@microcity.co.uk.